A 7 Step Guide To Better Web Design
A well-designed website can help build trust with potential customers and increase conversions. However, creating a website that is both visually appealing and functional can be a challenge. In this article, we will provide some important tips to better web design. From effectively using white space to ensuring website accessibility, these tips will help you create a website that engages users and drives conversions.
USE WHITE SPACE EFFECTIVELY
While space can help create a sense of balance and harmony on the page, you should use it to separate design elements and make the content more digestible.
LESS IS MORE
Keep the design clean and straight forward with a clear visual hierarchy and easy-to-read typography. Avoid cluttering the page with too much information or too many design elements.
MAKE IT MOBILE-FRIENDLY
With mobile usage surpassing desktop, it’s essential to ensure your website is optimized for mobile devices. Test your website with different devices to ensure it is responsive and easy to use on all screens. More and more people shop on their mobile devices. Optimizing your site for mobile devices to ensure that users can easily navigate and purchase products from their phones.
USE HIGH-QUALITY VISUALS
High-quality visuals can make a significant impact on the users experience. Use high-resolution images, videos, and graphics that align with your brand identity.
USE HIGH-QUALITY PRODUCT IMAGES
High-quality product images are essential to e-commerce websites. Use high-resolution images that showcase your products from different angels and provide a zoom feature to give customers a closer look. If you have a new smartphone and a light box, you can create amazing images for most products. It takes time and patience and keep in mind to schedule more time for the editing process. If the process isn’t for you, feel free to reach out to us to get you amazing photos and/or to edit. We are also available for consultation on your photography equipment and set-up.
ENSURE ACCESSIBILITY
Make sure your website is accessible to everyone, including those with disabilities. Use alt text for images, ensure keyboard navigation, and follow web content accessibility guidelines. (WCAG)
HAVE AN EASY CHECKOUT PROCESS
The checkout process can make or break an e-commerce sale. Implement a clear and easy checkout process that guides users step-by- step, provides a progress indicator, and includes a guest checkout option.
